Conventions

• Name – The name of a local newspaper needs to be catchy, memorable and relate to the target audience. The name of my newspaper is ‘The Dunstable Post’, as it isn’t specific, but is sophisticated and can apply to all ages. I came up with this name by looking at other newspapers and combining them e.g 'The Dunstable Gazette', 'The herald and post', 'The Daily Mail'.
• Layout – The layout needs to follow the same conventions as regular newspapers. Two articles on the front, at least one picture, advertisements, plugs, and the master head, along with the date and issue number. Articles need to be in columns and read from left to right, as this is the way people naturally read.
• Colour scheme – The colour scheme needs to be the same throughout the project in order to look professional, so in this case it's black,white,red.
• Advertisement – To keep the newspaper popular it needs to be advertised. It can be advertised in few ways, such as the Internet (websites, social networking sites),flyer's, radio, posters and people handing out the free newspaper. However i have chosen to create a poster and a radio advertisement to advertise my paper for my two ancillary tasks. I have chosen these as i think they are suitable for my target audience.